If you want to increase your revenue and feel confident in your pricing, this Masterclass is for you! In this session Ellie will share solutions to the biggest practical and mindset barriers to increasing pricing. She will give you a strategy to consistently and sustainably increase your prices and share her tips for effectively benchmarking your prices.
Ellie’s trademark practical and down-to-earth approach will help you increase your prices without the awkwardness!
Note: This is 1 of 2 Masterclasses by Ellie Scarf for ICF in 2025. When you register for either event, you’ll receive a $20 discount code that you can use for the second event (making it FREE for ICF members!).
Event Information
Pricing is a hugely important factor in the success of a corporate coaching business, but is one that is often avoided or associated with a lot of discomfort.
In this Masterclass we will explore:
- The most common challenges with pricing.
- How to best benchmark your pricing (and how not to!).
- How to consistently increase your prices over time.
- How to identify and manage key mindset challenges around pricing.
- And, possibly most importantly, why it is often easier to sell coaching at higher price points.
No matter what your experience level, this Masterclass has practical tips for you to implement immediately.
Presenter
Ellie Scarf
Ellie has coached in-house, worked as an associate coach and has run coaching firms employing teams of coaches globally (in partnership and under her own banner) for over 17+ years. Ellie now shares her expertise to fast track the business growth of coaches, including those leaving the corporate world to establish their own executive coaching businesses.
Ellie’s professional coaching experience spans legal and professional services, ICT, energy and resources, retail asset management, tech, financial services, for-purpose and education. Organisations that she has worked with include global brand names, boutique firms and organisations doing good in the world. In her role as an in-house coach at Fuji Xerox Australia she was also responsible for developing and championing the sales strategy for a billion dollar organisation.
Her favourite role though is mentor and cheerleader to her extraordinary executive coach clients.
Key Takeaways
- Practical and mindset challenges coaches face when setting their prices – and how to address those.
- How to benchmark pricing using the 3 key components of pricing.
- 5 ways to consistently increase your prices over time.
Cancellation Policy
We understand things change and there are times when plans made don’t work out. If you need to cancel your ticket there will be a $30 administration fee charged. You are welcome to transfer or sell your ticket at no charge.
Please advise the event co-ordinator if you are no longer able to attend, wish to request a refund, have transferred or sold your ticket.
Cancellation conditions:
- If ticket price is under $30 – no refunds given
- Under 48 hrs – no refunds given
